Howell has advised business, brand, and communications agenda for leading organizations—multinationals to NGOs to early-stage enterprises—across a multitude of issues and assignments internationally. His experience spans public affairs to production; his approach blends corporate strategy, creative direction, and global affairs acumen; his body of work encompasses digital transformation, new revenue models and growth acceleration, best practices and governance, and business development including partnerships and acquisitions.
Among Howell’s specializations are content imperatives and cross-channel, multi-disciplinary initiatives. From a health summit in South Africa to a branded-content animated series to custom publishing for corporates, he has developed and led programming, B2B/C, for clients including Adweek, American Express, beIN Sports, Billboard, City of New York, Diageo, Digital Content Next, Electronic Arts, FIFA, The Hill, The Hollywood Reporter, Johnson & Johnson, Microsoft, Nike, OPEN from American Express, Time Inc., Tommy Hilfiger International, Tribeca Film Festival, Univision, and the US State Department.
A focus on the media sector underscores the approach across the board. Howell has worked, in executive and advisory capacities—across business, creative, and editorial functions—with legacy firms to digital natives to industry advocacy groups.
Howell is the principal of consultancy Santiago Media; creator of Kit Magazine—examining the media business, globally, through the lens of football (soccer); author of white papers, op-eds, and essays on topics ranging from data privacy to urbanism; and co-architect of Young Filmmakers Initiative, a five-borough arts-mentorship program developed with Tribeca Film Festival, the Mayor’s Office of Media and Entertainment, and New York City FC.